Redesign of Cluizel E-commerce Website : A successful transformation with Esokia

CLUIZEL sought a complete redesign of its e-commerce website to enhance the user experience and introduce new features that facilitate the purchasing journey.

Issues before intervention:

• An outdated design and user experience
  
   
• A lack of key features for marketing development and sales
  
   
• The site management was not aligned with business needs
  
   

Objectives:

• Modernize the interface and optimize UX/UI
  
   
• Add new features such as:
  
   
  • Custom chocolate gift box composition
    
     
  • Publishing of recipes
    
     
  • Dynamic store locator on an interactive map
    
     
  • Direct contact form, especially for corporate gifts
    
     
  • Customizable pages for seasonal campaigns (Christmas, Valentine’s Day, Easter, etc.)
    
     

The solution provided by Esokia

Key actions implemented:

• UX/UI redesign with a user-centric approach
  
   
• Website developed with PrestaShop for improved e-commerce management
  
   
• Integration of innovative new features (gift box composition, recipe publication, etc.)
  
   
• SEO optimization and technical performance enhancements
  
   

Technology used:

• PrestaShop
  
   

Methodology :

• Agile approach with co-construction in collaboration with the BeSpoke agency (SEO, Design)
  
   

Internal testimonial:

 "Developing the Cluizel website was a highly enriching experience. It was a challenging project with tight deadlines, aimed at going live before Christmas, a period with anticipated peak sales. However, thanks to the team’s expertise and flawless collaboration, we successfully delivered a high-quality website on time."

— Lionel ARSON, Project Manager

Results and benefits

Improvements achieved:

• Increased website traffic
  
   
• Boost in sales due to an optimized user experience
  
   
• Better management of sales and orders
  
   

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