Digital Marketing

Answer Engine Optimization (AEO) redefines the codes of digital marketing in 2025 by competing with artificial intelligence tools such as ChatGPT, Google Bard, or even voice assistants like Alexa.

Unlike SEO, which aims to improve search engine positioning, AEO focuses on creating content capable of directly and precisely answering users' questions, often formulated via AI.

Digital marketing and AI in 2025 is redefining companies' acquisition strategies by automating processes and enriching the customer experience.

Here's how AI is profoundly transforming the digital marketing landscape, and why it's essential to integrate it now.

Consent Mode V2 Google is at the forefront of debate, especially since, by March 6, 2024, its implementation will become mandatory for all data collection intended for audience building or digital marketing with Google's advertising services.

With V2, the main new features include the introduction of two new consent signals, ad_user_data and ad_personalization, as well as a revision of the URL schema for transmitting consent states to Google services.

What is AI Marketing ?

AI Marketing, or Artificial Intelligence in Marketing, represents the integration of AI technologies within marketing strategies. This revolutionary approach optimizes marketing efforts by leveraging massive data analysis and machine learning. Unlike traditional methods, AI in Marketing can process and analyze a much larger amount of data than a human could ever accomplish, resulting in more accurate and faster results.

What is a HubSpot Inbound Marketing agency?

A HubSpot Inbound Marketing agency is a company specialized in implementing digital marketing and lead generation strategies using the HubSpot platform. This platform is a comprehensive customer relationship management (CRM) tool that integrates copywriting and marketing content, marketing automation, e-mail marketing and social network management.

What is a Certified HubSpot Agency?

Universal Analytics will become obsolete as of July 1, 2023, when third-party cookies will also disappear, making way for Google Analytics 4 (GA4).

The migration to Google Analytics 4 is a major challenge for companies wishing to take advantage of the new features and improve their traffic analysis. With this new version, you will benefit from more accurate audience measurement and a customizable dashboard to optimize your conversions. 

Research conducted by the Toluna Harris Interactive Institute for Fevad has revealed that the majority of French people believe that e-commerce is a way to save time. E-commerce has emerged as the preferred solution for consumers, and this survey tells us that it saves them time and that they also see it as a way to connect with others.

Content writing in 2023 is more important than ever. Consumers are becoming more demanding about the content they read and watch. To meet these demands, brands must provide content that is both informative and entertaining. This means that in 2023, content writing will need to be more strategic and focused than ever. To be relevant and stand out, brands will need to work with professional writers who can create content that meets readers' needs.

Web content creation is a digital profession! As a creative process and in the same way as site design, it is a powerful communication tool, serving the user experience and engagement. Despite the surge of AI in the world of digital marketing, writing texts, posts, etc. for the internet requires the knowledge and relevant application of specific and sharp techniques.