Digital

Understanding AI in web design

The AI tools to create a website, introduces a new approach to web design, making the process more automated, efficient and accurate. Artificial intelligence (AI) has revolutionized many fields, including web design and web development. This technology uses machine learning algorithms to create websites that respond to specific user needs, a user-centered content strategy.

Consent Mode V2 Google is at the forefront of debate, especially since, by March 6, 2024, its implementation will become mandatory for all data collection intended for audience building or digital marketing with Google's advertising services.

With V2, the main new features include the introduction of two new consent signals, ad_user_data and ad_personalization, as well as a revision of the URL schema for transmitting consent states to Google services.

What is a HubSpot partner agency?

A HubSpot partner agency is an organization specialized in lead generation and HubSpot license management. These agencies collaborate with HubSpot to optimize the use of its CRM and maximize inbound content results. These agencies are trained by HubSpot, and are certified HubSpot experts, competent to provide inbound marketing, social media management and online advertising services.

What is a Certified HubSpot Agency?

CMS (Content Management Systems) are essential tools to efficiently manage the content of a website or a mobile application. Traditionally, CMS were tied to a specific design, requiring complex and costly code modification for any change in presentation. 

Here is the evidence of a skill in full bloom! Navinah is a student working as the project assistant chief at the agency for computer software development. New challenges, training, and environment await the young professional on her first days at Esokia.

Chatbots are increasingly used by businesses to improve their customer service and operational efficiency. However, not all chatbots are created equal. ChatGPT is an innovative tool that uses machine learning to provide accurate and personalized answers to a wide range of questions

Time and materials is a common practice for clients to delegate a task to an outside service provider. It has become a business strategy in its own right and is being adopted by more and more companies around the world.
 

Esokia explains how the IT department delivers the right skills externally!
 

Content writing in 2023 is more important than ever. Consumers are becoming more demanding about the content they read and watch. To meet these demands, brands must provide content that is both informative and entertaining. This means that in 2023, content writing will need to be more strategic and focused than ever. To be relevant and stand out, brands will need to work with professional writers who can create content that meets readers' needs.

Web content creation is a digital profession! As a creative process and in the same way as site design, it is a powerful communication tool, serving the user experience and engagement. Despite the surge of AI in the world of digital marketing, writing texts, posts, etc. for the internet requires the knowledge and relevant application of specific and sharp techniques.