Content writing in 2023 is more important than ever. Consumers are becoming more demanding about the content they read and watch. To meet these demands, brands must provide content that is both informative and entertaining. This means that in 2023, content writing will need to be more strategic and focused than ever. To be relevant and stand out, brands will need to work with professional writers who can create content that meets readers' needs.

Web content creation is a digital profession! As a creative process and in the same way as site design, it is a powerful communication tool, serving the user experience and engagement. Despite the surge of AI in the world of digital marketing, writing texts, posts, etc. for the internet requires the knowledge and relevant application of specific and sharp techniques.

JavaScript and Python skills will continue to be highly sought after by recruiters in 2023. That's the conclusion of The State of Tech Hiring in 2023 study by CodinGame and CoderPad. It is based on the responses of 14,000 technology professionals. It is a perfect demonstration that web development has become a major issue for all companies, regardless of their size and industry.

The Covid-19 pandemic revolutionized the world of work by consolidating the idea that it is possible, and even beneficial in some cases, to produce remotely. Previously reserved for a small handful of sectors, this type of operation was then extended in a hurry to all types of industries and companies. But paradoxically, instead of disappearing along with the virus, distance has, on the contrary, become fully integrated into professional customs.

The metaverse appeared in 1992 in the novel "Snow Crash" by Neal Stephenson, and is now a reality! The fairies of digitalization have already bent over the cradle of this technology, predicting a bright future. Improving digital objects, creating new functions, features worthy of science fiction movies... Internet users will now be able to live a parallel life in a world entirely in 3D. If this evolution does not sound the death knell of websites as we know them today, companies will have to include the metaverse in their digital strategy.

Eco-design, also known as Green UX or eco-design, is now integrated naturally into web development. This strategy enables a concrete reduction in the environmental impact of websites and applications through a number of best practices. For businesses, it is a crucial component of communication…

At a time when digital pollution contributes up to 4% of global greenhouse gas emissions, Esokia has decided to integrate eco-design into its processes.

Esokia commits to World Humanitarian Day

Esokia is committed to being a socially responsible company. This is reflected in its action on the occasion of the World Humanitarian Day, celebrated on August 19th. In this sense, the web development agency organized a collection of clothes and foodstuffs whose proceeds were entrusted to the association Lovebridge, to be redistributed to people in need.

If the question of recruiting a freelance web developer offshore or its local counterpart arises, the answer depends on your needs and expectations as a company. Indeed, each company has its own specificities. Here are the advantages to choose the outsourced solution.

What are the advantages of hiring an offshore freelance web developer?

In reality, there are two questions: why hire an offshore web developer and why hire a freelance web developer. Our answers.

Software development: why, when and how?

The development of computer software must be part of the digital and commercial strategy of the company. With this specialty, the company adds a communication channel to its arsenal and meets the needs of today's consumers.

The digital world is not as foreign as one might think to actions in favor of the environment. So much so that today we talk about web eco-design, which applies to all daily actions, infrastructure management, software, etc. In fact, it is thanks to web eco-design that some companies have eco-responsible websites!