AI trends to follow in 2025 to optimize user experience and web design

In 2025, AI and web user experience will be at the heart of digital strategies. Companies will need to fully exploit artificial intelligence to deliver engaging, personalized and performance-driven experiences.

Here are the most impactful AI trends that will transform web design and user experience next year.


1. Ultra-precise AI-based personalization

Personalization has become essential. AI can now predict user expectations in real time, creating tailor-made interfaces.

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Secodi chooses Esokia to redesign its website.

The mission 

Secodi was struggling with an outdated product management system, content and user interface. Our mission was to inject a new dynamic by modernizing the website's user interface (the front-end) and improving product and content management at back-office level. At the same time, this optimisation means that our client can now work more efficiently and productively.

 

Esokia, partner of Orange Link for a better customer experience!

Esokia, a web development agency specialized in the creation of e-commerce websites, has been chosen by Orange Link, a subsidiary of Orange, for the redesign of its online platform. Xavier, one of our project managers, tells us about this successful mission!

 

UX design 2023: trends to improve customer experience

What UX design in 2023? Exit 2022, the world of web design and IT development in general is already ready to create a user experience that is light, playful and efficient at the same time. With generative AI, Metavers, virtual and augmented reality, immersive scrolling, to name but a few, interaction and stimulation of the senses will undeniably be on the agenda.

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Esokia at the service of Albéa: website creation

We are proud to count Albéa among our customers. This group supplies packaging for prestigious and emerging brands, as well as major local and international distributors. Thus, if you use products from brands such as Givenchy, Maybelline, Lancôme, Vichy, La Roche-Posay, Bourjois, Dolce & Gabbana, Giorgio Armani or Yves Saint Laurent; know that you are utilizing packaging manufactured by Albéa.

We share the values ​​of this group: quality, safety, service, innovation, agility, and more.

2020: the best digital resolutions for tomorrow's web!

At the beginning of this year we all have new goals and new resolutions in mind. Among our resolutions for 2020: to enjoy the beautiful beaches of Mauritius and Madagascar. And above all to open our new offices in Paris!

The end of 2019 was marked by the invasion of personal assistants into homes with the increase of voice searches. But also the much-anticipated 5G and its promise of faster Web access. This new year will surely be decisive for many companies.